Businesses should follow this issue closely can have negative consequences if a customer or visitor to your website, you do so through mobile devices and has a bad experience in navigating the same. The frustration you feel about this fact inevitably deteriorates the image of your brand or company and as a result may decide not to visit.
Note that a mobile website is not a website, it is a mistake to adapt your business website to mobile devices. A mobile site should contain the most useful and important to the user.
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Take care of the content. In a mobile must take into account the space, since it is less than on other platforms, so you have to be selective with the content, reduce the information and try to show the most relevant. It should also adapt the information and services taking advantage of mobility.
Navigation speed. This requirement may be obvious if we look no depth, however, and beyond “customer satisfaction” we must consider that allowing fast access to our site and the completion of a purchase process, uncomplicated, merely transmit consumer confidence, which also generate a potential purchase, a growing influence of our brand.
Remember that shipping has other requirements. We can not miss an essential aspect of mobile browsing is done with the fingers, which is why companies must ensure a design that suits the “human hands".
Usability. Simplify processes, minimizing the need to travel to access content and help customers easily find what they are looking for, are essential to ensure the conversion of our mobile traffic.
Accessibility. If we seek to optimize our website to mobile context, it is because we have found that our target interacts predominantly through these devices, so we tantobuscar attractive alternatives to those formats (flash) that are not identified by search engines.
Geolocation. The client looks in the first place the satisfaction of local needs, which is why we take advantage of location-based networks, it is essential to attract our target audience.
Watch readability. We recommend using a sans serif tipografíaa, with an optimum size so you can read without having to zoom. In terms of design, the better to a column, since the user feels more comfortable performing scroll (but not abused). Rungs tired too short sight, because they force the reader to make an excess line breaks.
Interconnecting the mobile website with social networking. It will help you know what people are saying about your business or brand, build loyalty, improve benefits and customer service, generate more traffic to your mobile website and get more presence in the search engines.
Redirect mobile users to the mobile web version. Check, though, that the contents of the mobile URL which redirects is that of the specific web page that is being viewed, and not, by default, to the home of the mobile web. The White Paper recommends using URLs like: m.dominio.com instead of dominio.mobi. Another option is to use the same URL for both mobile and computer, but changing the content / format based on the user-agent: the White Paper notes that “if not properly configured, it might incur in disguise, which could lead web site to disappear from search results. ” In any case, once the user is browsing the mobile web, you must provide a link to that, if desired, see the classic web.
And finally the last key. The mobile Web Web differs from “traditional” screens and devices through which we communicate, we must not forget that, listen, share, study, analysis, commitment and consistency, are even more essential in the mobile Web. The impact occurs before!
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