How to optimize your landing page and increase conversion

Email marketing campaigns are a great resource to attract potential customers. They require a lot of planning and strategy. Your expected result is that customers click on our link and “landing” in our “landing page” or home base page. There began another stage with the public. The goal is to retain her customer at first and make progress in their buying process, report that more, to continue browsing our site to eventually end with the purchase.

When a visitor arrives or “lands” on any page of your site, the most important thing is to get:

• Capture their attention
• Persuade
• Turn it into lead and then customer

How can you increase traffic conversion rates from our landing pages? What optimizations can do in our content available to him or how to make known to have a greater number of users who complete successfully completing one of the goals we have set?

Target Audience

Something important before you begin creating our landing is to identify our target audience. Knowing specifically which sector we can optimize our design point considering its characteristics.

Ideas simple, concise and brief

Those landing pages that have too much content, but we’re providing more information about our product or service to the user, but do not get confuse and stun. Reserve for the landing page content right and necessary. You always have the possibility of including more content on other internal pages.
Neither be too short. It answers basic questions that can arise with your potential customers.
A final recommendation on this point: If you’ve greatly reduced the content of your landing page, make sure that you offer the user communication channels such as email or username where to locate you on any social network.

Design

Our basic premise is that the page quickly captures the attention of visitors and have a call to action. This may be to continue browsing or go to another section. We need a friendly design, simple, intuitive, uncluttered, and language features that suit the target audience.

Product

On page should highlight our product, its key features and benefits, any offer and what to do to know more about him. Avoid any information that is not relevant at this point, that the attention is not distracted.

It reinforces the value proposition

Match your ad to the landing page. Have a moment to confirm the attention of Internet navigator and how we are scalded by false advertisement, if we see out there is inconsistency with respect to what we promised, quickly leave the page and we took a mental note of that mark not is clean. You can also enhance the value proposition with videos, testimonials and indicating that is what people can expect to registration or purchase.

Usability.

To minimize the number of dropouts from your landing page, the user must be able to quickly find the key elements for the benefit or incentive which agreed and what to do to respond to it or get it. In many cases it may be necessary to have additional information using a video, downloading whitepapers, textimoniales. In any case, it may be a good idea for you to open as auxiliary windows or down so you do not have to go to the page.

What NOT to do

• Text, Text and more text. If visitors get bored, go away. Once you have all the text which eliminates half and you get an approximation of what you post. Next is to deploy it is easily scannable and is not necessary to read every word to find out what it is. Use everything in your power: bullet points, colors, bold, images, etc..

• Popups: is there anything more uncomfortable than a pop up? To not annoy your visitors and prevent Google Adwords you delete the account, it is best not to use any popups.

• Use photos that are screaming stock, especially if they appear in the top results of Google Images because all we have seen hundreds of websites. The images have to seem natural and proper. Otherwise you may cause distrust.

About eMobc Cloud eMobc Cloud (@eMobCloud) is a platform for creating mobile web and landing pages in just 3 minutes. A quick and easy platform for any type of business that can be managed from the cloud at any time.

Free register and create your landing or web mobile now!!