Sometimes it may seem that marketing and sales are separated, but actually go hand in hand. Without good marketing ideas, marketing can not be done. And items sold, what would be the marketing? Remember that selling a product or service occurs only when both areas overlap and complement.
The problem is that only 30% of SMEs in the world has marketing and sales departments working together. Therefore we provide the steps you must take to multiply your sales.
Strengthen your market position. Suppose your product or service has some recognition, is sued for your personal network and they have been joined by other customers. The question is: how to continue positioning?
How do I do it? First, it continues to focus on providing quality. In turn, deeply analyzed your market to know how you cover the demand. To this end, a brief telephone interview or gather your customers to create a focus group, where they have the opportunity to provide input.
Raise your voice. What stage is your company? Are you ready to launch a new line of business? Or do you plan to take existing products to new markets? Define your business goals and effectively comunícalos.
How do I do it? Choose the ideal medium for reporting on your stream to your customers. This responds as follows.
What potential recipients use language?
What means have more contact?
One option is to carry out this informative work within a retailer, generating immediate feedback.
It offers a fair price. A 2x1 or simply lowering prices does not benefit your finances and can generate distrust among customers regarding the quality of your products or services
How do I do it? As a professional salesperson is essential that you are 100% convinced of the quality and benefits of your product or service. Transmits this security to your customers and, in this way, they will be convinced that you are an unbeatable choice in the market.
Always be ready to grow. If everything and economic dislocations notes that business is on the rise, it is time to bring in additional staff to support this process.
How do I do it? But still the company's revenues do not justify the creation of a marketing department, a good alternative is to hire a freelancer. Beware: it requires a person with experience in your market.
Consolidate your sales force. Even if you have only one, two, three or any number of vendors, your duty is to train and motivate. You do not have to be an expert on the subject, but give them the tools to do their jobs. For example, through outside counsel.
Streamline your responsiveness. You know the rule: when you lose a customer, you have to win another 10.
How do I do it? Keeping you on your side, first, you have to make it clear that their relationship goes beyond business matters. How? Inviting him to speak in a more informal setting, in a restaurant, for example, to deepen key issues such as the service that you give. If you raise a complaint, listen carefully to present an immediate solution, not days later.
Invest in your corporate image. Gradually this becomes more important tool to help companies become recognized in their environment and, above all, to increase sales.
How do I do it?. Invest resources to become a socially responsible company, if you have no capital to make a donation, which is tax deductible well-intended at an important time in your area, such as a nursing home. "Going green" also helps, why not plant trees on your site or extreme cleanliness in your premises?
Sell in "network". The Internet (e-commerce) can be a valuable marketing support. Even one of your main sales channels. The key: prominent than the other options out there online.
How do I do it?. Best to be released on the Internet other than having your website and be present in social networks is to have a mobile website, a lading page or a mobile application as most internet access today are made from mobile devices . Thanks to our platform Cloud eMobc yourself can create your mobile web or landing page. Register for free and find out.
You've sold it now charges. The sale does not end until the customer pays, when in fact it is generating income to cover operating expenses of the business and, most importantly, profits are obtained.
How do I do it? In accounts receivable is essential to have precise rules regarding lending policy, financial and trade discounts, interest, returned checks and guarantees. The "exceptions" must also be defined perfectly, and that flexibility is key to adapt to the market.
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