Advantages and reasons to increase online sales

Making use of mobile devices, reducing promotional costs, the democratization of small business opportunities, and optimize the value of the shopping experience are some of the main reasons to justify the presence of SMEs in Internet. Take the plunge into the world e-commerce is no longer an option for small and medium businesses. With a continuous increase in total online sales turnover, the commitment to e-commerce has become a must for any SME.

These are the eight key points to take advantage of the network:

1. This is a growing market despite the crisis, e-commerce continues to grow. Today there are millions of Internet and one of every two people seeking online information form. Moreover, this market offers a lot of possibilities, and there is still much space for new businesses.

2. Internet equal opportunities for specialized businesses: a specialized market niche or can have more visibility on the Internet thanks to a good SEO, presence in product portals and social networks. In fact, online positioning is easier in a small niche, such as defining the target audience. Thus, the effort and resources required to develop a project are lower.

3. Increases the value of the shopping experience: if something is an expert in the SME is to manage the customer's shopping experience. In this sense, the Internet allows to increase the value of service. SMEs can promote their "customer experience" through a website with good usability and attractive design, with product search facilities, buttons recommendation in social networks and blogs that address the latest trends. In addition, the functionality of an online store allow you to give special discounts or gifts to their VIP customers.

4.  Search online, buy offline: today, the formula for most users is to find a way to end up buying online and physical store. Specifically, 80% of all sales in Internet starting just outside the network materializing. Increasingly common MnAs see a web consumed before entering the purchase of a product and / or service. Sometimes sales through the web take a while to take off, but certainly is a safe bet because offline sales also increase.

5. Is an easy way to internationalize: it is easier for a local business to reach international markets through an online store. It is only necessary that the website is available in several languages ​​and that the payment can be made through different currencies, something that is easy thanks to the wide range of receivables management tools available.

6.  Cheaper advertise and attract customers: the best way to promote a store or business is through marketing tools. In this sense, the Internet offers new advertising options cheaper than traditional. In addition, other techniques can be implemented that can improve this promotion through the creation of quality content and social media presence. It also can be incorporated into the strategy of the SEO world and the chance to appear in the top positions in Google search results (be among the first places to be multiplied by 14 the "clicks" on the link to your website)

7.  Leverages mobile devices: Almost all accesses to Web companies are made from mobile devices. However, whether or not end up buying online, mobile usage supports the activity in physical stores more fairly in terms of competition and the surfer seeks information that best suits your needs without having traversed the different shops in town. The SME can definitely win customers via mobile and geolocation.

8. Continuous advancement of software tools: today have an easy and intuitive tool that facilitates the work of the novice entrepreneur in the world of new technology is available to everyone. A very useful tool for online marketing and mobile marketing is eMobc Cloud platform for creating mobile web landing pages quickly and easily to any business.


About eMobc Cloud eMobc Cloud (@eMobCloud) is a platform for creating mobile web and landing pages in just 3 minutes. A quick and easy platform for any type of business that can be managed from the cloud at any time.

Free register and create your landing or web mobile now!!

How to turn your customers into fans of your brand

For any type and any size company, the main objective is that your customers are ambassadors for your product or brand. . The fans are customers who fall in love with a product or service, that speaks well of it and bring their voice to attract more customers, because they are a real testament to the benefits of the brand.

Here we show you the way to get customers to become fans of your brand:

Filing a personal relationship with your client. 

Befriend him, just do not be a company, business or brand that is unreachable or untouchable. You must address and meet customer and make you feel part of the company. Customer Service is the first one. If a customer is dissatisfied, you must achieve by any means turn that dissatisfaction into satisfaction. Respond to your customers in a timely manner. Talk to your customers, Involve them in activities or events that you do, encourage them to make part of your group of satisfied customers, use them as testimonials in your marketing materials. Explore all the ideas you can think of to get that relationship with your customer and turn them into fans of your brand.

Remember that it is your customers, not you. 

Understand what your customers want and offer it as they like. Do not assume what they want, sure. Many companies profiled customer base making general assumptions about how they think, what they buy and what motivates them. Do not make this mistake. Talk to them, the lines of communication open so that you have a deep understanding of what customers want and how to give them what they want in a way that make them smile and want to come back for more.

Accept that what you offer is not for everyone. 

You exist to make a small fall in love with your brand. All about your brand: your choice of words, design, your jokes, the structure of the product, the price: everything must be designed to meet the needs and desires of that group. While that delimits audience they want to reach you so that your message is successful.

Surprise the customer with gifts. 

Your prospect will feel very grateful and I assure you receive much praise when you do this, plus they receive many referrals from your customers when you offer them more than they expect. You can offer your customers such credit or discount codes to use when they visit your site. Think of your website should be built to your customers so do everything in your power to give your prospect an incredible shopping experience. Put yourself in the customer's shoes and imagine what you would get if you were in his place. Thinking about this every day will give you many tools to succeed in creating a brand that appeals to your customers and become a fan of your brand.

Ask your customers for their opinion or feedback. 

The experiences, opinions and comments from your customers incredibly help build, solidify magnify any business. Invite your customers to share your experiences and post your comments on your site or in your social network profile.Communication is the key. 

Always try to stay in touch with your customers regularly. You should always try to be available, offering impeccable customer service and always accessible to answer your questions.
Offer him your customers information or exclusive offers. Advances on the launch of a new product or service, loyalty awards, bonuses, coupons, special offers, are tools that will help make your customers feel like a real part of the company and to become ambassadors of your brand.

• Give your fans something to talk about. Think about what you can do for your client wants to convey that information. Special events, great deals, contests, referral fees, etc.. And Give her all the tools so you can do it online.
• Give your customers options and have much knowledge about the product, so you can help them make the right purchase. When I say I mean options either to different product types, including different payment methods that can facilitate the process of buying or even different deals you can choose the one that suits you.
• Add something extra. Provides additional services that differentiate you from your competition - whether something small. When a client is faced with multiple options and similar prices, they will end up choosing the one company that offers that "something" extra that makes them feel special.

Now that you know how to create fans of your brand ... get moving. While your competitors are still using the impersonal selling approach, you can begin to gain greater market share, increase your profits and grow your business turning your customers into fans.


About eMobc Cloud eMobc Cloud (@eMobCloud) is a platform for creating mobile web and landing pages in just 3 minutes. A quick and easy platform for any type of business that can be managed from the cloud at any time.

Free register and create your landing or web mobile now!!

Keys to multiply your sales

Sometimes it may seem that marketing and sales are separated, but actually go hand in hand. Without good marketing ideas, marketing can not be done. And items sold, what would be the marketing? Remember that selling a product or service occurs only when both areas overlap and complement.

The problem is that only 30% of SMEs in the world has marketing and sales departments working together. Therefore we provide the steps you must take to multiply your sales.

Strengthen your market position. Suppose your product or service has some recognition, is sued for your personal network and they have been joined by other customers. The question is: how to continue positioning?

How do I do it? First, it continues to focus on providing quality. In turn, deeply analyzed your market to know how you cover the demand. To this end, a brief telephone interview or gather your customers to create a focus group, where they have the opportunity to provide input.

Raise your voice. What stage is your company? Are you ready to launch a new line of business? Or do you plan to take existing products to new markets? Define your business goals and effectively comunícalos.

How do I do it? Choose the ideal medium for reporting on your stream to your customers. This responds as follows.

Who is the message for?
What potential recipients use language?
What means have more contact?

One option is to carry out this informative work within a retailer, generating immediate feedback.

It offers a fair price. A 2x1 or simply lowering prices does not benefit your finances and can generate distrust among customers regarding the quality of your products or services

How do I do it? As a professional salesperson is essential that you are 100% convinced of the quality and benefits of your product or service. Transmits this security to your customers and, in this way, they will be convinced that you are an unbeatable choice in the market.

Always be ready to grow. If everything and economic dislocations notes that business is on the rise, it is time to bring in additional staff to support this process.

How do I do it? But still the company's revenues do not justify the creation of a marketing department, a good alternative is to hire a freelancer. Beware: it requires a person with experience in your market.

Consolidate your sales force. Even if you have only one, two, three or any number of vendors, your duty is to train and motivate. You do not have to be an expert on the subject, but give them the tools to do their jobs. For example, through outside counsel.

Streamline your responsiveness. You know the rule: when you lose a customer, you have to win another 10.

How do I do it? Keeping you on your side, first, you have to make it clear that their relationship goes beyond business matters. How? Inviting him to speak in a more informal setting, in a restaurant, for example, to deepen key issues such as the service that you give. If you raise a complaint, listen carefully to present an immediate solution, not days later.

Invest in your corporate image. Gradually this becomes more important tool to help companies become recognized in their environment and, above all, to increase sales.

How do I do it?. Invest resources to become a socially responsible company, if you have no capital to make a donation, which is tax deductible well-intended at an important time in your area, such as a nursing home. "Going green" also helps, why not plant trees on your site or extreme cleanliness in your premises?

Sell ​​in "network". The Internet (e-commerce) can be a valuable marketing support. Even one of your main sales channels. The key: prominent than the other options out there online.

How do I do it?. Best to be released on the Internet other than having your website and be present in social networks is to have a mobile website, a lading page or a mobile application as most internet access today are made from mobile devices . Thanks to our platform Cloud eMobc yourself can create your mobile web or landing page. Register for free and find out.

You've sold it now charges. The sale does not end until the customer pays, when in fact it is generating income to cover operating expenses of the business and, most importantly, profits are obtained.

How do I do it? In accounts receivable is essential to have precise rules regarding lending policy, financial and trade discounts, interest, returned checks and guarantees. The "exceptions" must also be defined perfectly, and that flexibility is key to adapt to the market.


About eMobc Cloud eMobc Cloud (@eMobCloud) is a platform for creating mobile web and landing pages in just 3 minutes. A quick and easy platform for any type of business that can be managed from the cloud at any time.

Free register and create your landing or web mobile now!!

Keys to optimize your mobile web

The explosive growth of the use of mobile devices to surf the Internet, has caused many companies, of different sizes, have to update and optimize your website was designed and developed for conventional computers and display and now operates incorrectly in mobile phones and tablets.

Businesses should follow this issue closely can have negative consequences if a customer or visitor to your website, you do so through mobile devices and has a bad experience in navigating the same. The frustration you feel about this fact inevitably deteriorates the image of your brand or company and as a result may decide not to visit.

Note that a mobile website is not a website, it is a mistake to adapt your business website to mobile devices. A mobile site should contain the most useful and important to the user.

To create your mobile web are not needed much knowledge of computers also has eMobc Cloud can do it yourself, sign up for free and check it.

Here we give the keys necessary to optimize your mobile web:

Take care of the content. In a mobile must take into account the space, since it is less than on other platforms, so you have to be selective with the content, reduce the information and try to show the most relevant. It should also adapt the information and services taking advantage of mobility.

Navigation speed. This requirement may be obvious if we look no depth, however, and beyond “customer satisfaction” we must consider that allowing fast access to our site and the completion of a purchase process, uncomplicated, merely transmit consumer confidence, which also generate a potential purchase, a growing influence of our brand.

 Remember that shipping has other requirements. We can not miss an essential aspect of mobile browsing is done with the fingers, which is why companies must ensure a design that suits the “human hands".

Usability. Simplify processes, minimizing the need to travel to access content and help customers easily find what they are looking for, are essential to ensure the conversion of our mobile traffic.

Accessibility. If we seek to optimize our website to mobile context, it is because we have found that our target interacts predominantly through these devices, so we tantobuscar attractive alternatives to those formats (flash) that are not identified by search engines.

Geolocation. The client looks in the first place the satisfaction of local needs, which is why we take advantage of location-based networks, it is essential to attract our target audience.

Watch readability. We recommend using a sans serif tipografíaa, with an optimum size so you can read without having to zoom. In terms of design, the better to a column, since the user feels more comfortable performing scroll (but not abused). Rungs tired too short sight, because they force the reader to make an excess line breaks.

Interconnecting the mobile website with social networking. It will help you know what people are saying about your business or brand, build loyalty, improve benefits and customer service, generate more traffic to your mobile website and get more presence in the search engines.

Redirect mobile users to the mobile web version. Check, though, that the contents of the mobile URL which redirects is that of the specific web page that is being viewed, and not, by default, to the home of the mobile web. The White Paper recommends using URLs like: m.dominio.com instead of dominio.mobi. Another option is to use the same URL for both mobile and computer, but changing the content / format based on the user-agent: the White Paper notes that “if not properly configured, it might incur in disguise, which could lead web site to disappear from search results. ” In any case, once the user is browsing the mobile web, you must provide a link to that, if desired, see the classic web.

And finally the last key. The mobile Web Web differs from “traditional” screens and devices through which we communicate, we must not forget that, listen, share, study, analysis, commitment and consistency, are even more essential in the mobile Web. The impact occurs before!

About eMobc Cloud eMobc Cloud (@eMobCloud) is a platform for creating mobile web and landing pages in just 3 minutes. A quick and easy platform for any type of business that can be managed from the cloud at any time.

Free register and create your landing or web mobile now!!

How to optimize your landing page and increase conversion

Email marketing campaigns are a great resource to attract potential customers. They require a lot of planning and strategy. Your expected result is that customers click on our link and “landing” in our “landing page” or home base page. There began another stage with the public. The goal is to retain her customer at first and make progress in their buying process, report that more, to continue browsing our site to eventually end with the purchase.

When a visitor arrives or “lands” on any page of your site, the most important thing is to get:

• Capture their attention
• Persuade
• Turn it into lead and then customer

How can you increase traffic conversion rates from our landing pages? What optimizations can do in our content available to him or how to make known to have a greater number of users who complete successfully completing one of the goals we have set?

Target Audience

Something important before you begin creating our landing is to identify our target audience. Knowing specifically which sector we can optimize our design point considering its characteristics.

Ideas simple, concise and brief

Those landing pages that have too much content, but we’re providing more information about our product or service to the user, but do not get confuse and stun. Reserve for the landing page content right and necessary. You always have the possibility of including more content on other internal pages.
Neither be too short. It answers basic questions that can arise with your potential customers.
A final recommendation on this point: If you’ve greatly reduced the content of your landing page, make sure that you offer the user communication channels such as email or username where to locate you on any social network.

Design

Our basic premise is that the page quickly captures the attention of visitors and have a call to action. This may be to continue browsing or go to another section. We need a friendly design, simple, intuitive, uncluttered, and language features that suit the target audience.

Product

On page should highlight our product, its key features and benefits, any offer and what to do to know more about him. Avoid any information that is not relevant at this point, that the attention is not distracted.

It reinforces the value proposition

Match your ad to the landing page. Have a moment to confirm the attention of Internet navigator and how we are scalded by false advertisement, if we see out there is inconsistency with respect to what we promised, quickly leave the page and we took a mental note of that mark not is clean. You can also enhance the value proposition with videos, testimonials and indicating that is what people can expect to registration or purchase.

Usability.

To minimize the number of dropouts from your landing page, the user must be able to quickly find the key elements for the benefit or incentive which agreed and what to do to respond to it or get it. In many cases it may be necessary to have additional information using a video, downloading whitepapers, textimoniales. In any case, it may be a good idea for you to open as auxiliary windows or down so you do not have to go to the page.

What NOT to do

• Text, Text and more text. If visitors get bored, go away. Once you have all the text which eliminates half and you get an approximation of what you post. Next is to deploy it is easily scannable and is not necessary to read every word to find out what it is. Use everything in your power: bullet points, colors, bold, images, etc..

• Popups: is there anything more uncomfortable than a pop up? To not annoy your visitors and prevent Google Adwords you delete the account, it is best not to use any popups.

• Use photos that are screaming stock, especially if they appear in the top results of Google Images because all we have seen hundreds of websites. The images have to seem natural and proper. Otherwise you may cause distrust.

About eMobc Cloud eMobc Cloud (@eMobCloud) is a platform for creating mobile web and landing pages in just 3 minutes. A quick and easy platform for any type of business that can be managed from the cloud at any time.

Free register and create your landing or web mobile now!!

What are the advantages of the landing page to my business?

Landing pages are pages that are linked directly to a promotional banner or sponsored link a SEM campaign. Many campaigns fail for not giving due importance to this page so vital.
The landing pages are the perfect tool to provide a product or service as possible to increase the conversion rate of the traffic generated by our SEM advertising campaigns with Google AdWords, Yahoo!, eMail Marketing, Affiliates, etc.
Several studies demonstrate the importance of the Landing Page, since the user can come to them as only takes a few seconds to decide if you are interested in and see what there is offered or else it is not announcing the link or banner or quantity of information overwhelms you as often happens in the home pages of websites or microsites.
By creating an Landing Pages, we recommend 4 or 5 versions of the same, but with some changes, to thereby be able to analyze which version you get a higher level of conversion and send as many visits to the same.

There are many advantages that can offer a landing page for a business:

Personalization:

The landing page can totally customize all the information that we want to bring to our potential customers. The landing page will show you all the features of your product or service:  your offer, features…  and overall look & feel adapted with a specific layout, colors, fonts, images, and individuals, in addition to a custom form for the specific needs of the landing page.

Most effective language

To attract the attention of the user can use a more specific language used in the website of your company adapted to the product or service being offered.

Total Control

The landig pages allow you to have full control over the results produced by the landing pages. You can individually evaluate the results of the various campaigns that direct visitors to this site to be fully differentiated information on this page.

 Agility

With eMobc  Cloud do not need advanced computer studies to create a landing page. You can create and modify it at any time. With a few simple steps you can create all the navigation and content.  A platform for launching new products, ideas, events, contests, startups… Register for free and check it.

Security

Security, as if using new domains and servers, and has an outsource company, you need not provide FTP access to your corporate website.

Simplification

Simpler navigation possibilities avoiding visual distractions to a minimum in order to guide visitors to the generation of immediate contact via form, phone …

Domain

Ability to use own domain that is appealing and easy to remember to provide the name of the product or its usefulness … The domain is used to reinforce the marketing message used in advertising. To get the most out of the landing pages, we should always choose domain names that are simple, short and easy to remember. Consider that we have an impact on people, and they form a certain image of the product that we sell. If we succeed, we will definitely win more than one client.

Continuous improvements

If we do not get the desired results with our landing page it is possible to adapt our landing page based on the results offered unlimited campaign.

Increased presence

Creating an additional corporate web presence can multiply our company in the search results

Increased profitability

Due to increased conversion rate of lead or customer visits result of the sum of allowing rapid return on investment in the design of a landing page.
Some important aspects that have to have our Landing pages for the CR are expected:

Optimize and Convert: One of the important aspects to create a proper landing page is to look at the design be offered to the user as an attractive design means more visitors, and will seek the functionality of the page to enhance comfort.
Layout design: Web design should be attractive to the user in addition to seeking clarity for the user’s action and that adds value.
Added value: A landing page should provide the best incentive for the strategy to be successful. The offer will be relevant, measurable and consistent over time
Analysis and review: As a final phase should analyze and review the details of our strategy according to the data obtained in the same order to conform to what is actually needed and optimize SEM positioning campaign.

About eMobc Cloud eMobc Cloud (@eMobCloud) is a platform for creating mobile web and landing pages in just 3 minutes. A quick and easy platform for any type of business that can be managed from the cloud at any time.

Free register and create your landing or web mobile now!!

eMobCloud Launches a New Platform To Make Landing Pages and Web Mobile

The eMobcloud in now releasing a new platform that can help every entrepreneur make their own web mobile and landing pages. The new eMobcloud can help everyone create their own landing pages and web mobile so that they can launch their own products and ideas on their landing page easier and faster.

Every company, entrepreneur, business and marketer can take advantage of the eMobcloud. They can now make their own landing pages which will serve as their platform for their business transactions. Everyone can sign and register on the new eMobcloud to create their own web mobile account faster and easier.

It is important that every business has its own landing page so that they can get the attention of the internet users with ease. This is the reason why the eMobcloud is launching their new website to help the business and other entrepreneurs to have the chance to take their products and services to the next level. There are still so many companies today that are not aware of the importance of web pages that is why this is now the chance for them to introduce their business online and get the attention of their target audience. Just register on the eMobcloud and don’t worry because this is absolutely free for everyone. An additional payment will only be charged if the company will avail some of the features like notifications, ads remove brand logo and additional features.

This company is part of eMobc, a company that is dedicated in mobile development. The eMobcloud will publish web mobile and landing pages in a fast and easy way. In as short as 3 minutes, the company will have their own landing page and start offering their products to all the internet users.
For those who want to have instant sales or make their business grow faster, the eMobcloud is the answer to everyone’s needs. Just sign up and register on eMobcloud and enjoy the features and benefits that everyone can get from this website. Every company should realize the importance of having their own landing page. By having their own landing page, they can promote their product to their target customers in a faster and easier way.

About eMobc Cloud

eMobc Cloud (@eMobCloud) is a platform for creating mobile web and landing pages in just 3 minutes. A quick and easy platform for any type of business that can be managed from the cloud at any time.

Free register and create your landing or web mobile now!!

The Features and Advantages that make Mobile Websites Essential for any Business

The advent of the internet has left its mark in almost every sphere of human existence. The internet has become the battling ground for most of the leading corporate entities in almost all the sectors. The internet provides the business concerns to reach out to millions of internet users across the globe that form the major customer base of almost every product and services. Therefore, companies have realized the importance of owning a website to become more visible on the internet and attract higher number of customers to their business. However, what is extremely surprising is the miniscule percentage of these concerns having a mobile phone compatible website alongside the regular on for the desktops, laptops, and tablet computers. This is extremely surprising because the number of people with a smartphone has reportedly crossed the one billion-figure mark some time back. Most of the concerns in the corporate sector have been late to realize the importance of owning a mobile website for furthering their business interests. However, companies can derive a number of benefits from owning a mobile website for their customers to have the flexibility to access their website regardless of the type of device they use.

Most of the companies are under the illusion that simply running a regular website is enough to provide maximum usability and convenience to their customers. However, the truth is that these regular websites are at all suitable for the smartphone screens. Most of the regular websites require extensive zooming and scrolling to become readable for the smartphone users. However, this defies logic because the mobile devices are the future and companies should tap this platform to gain maximum accessibility with their customers. The mobile website should have an uncluttered interface with simple option buttons for the users to navigate and use them without any difficulty. The companies would benefit from owning a mobile website by becoming accessible to their customers at ball time irrespective of their location. The mobile website should have an interface keeping in mind the growth in the sale of touchscreen devices.

The mobile websites are also bereft of a number of features that enables them to load faster compared to the regular websites. Therefore, they are perfect for people who are using these websites on the go because a lengthy loading time can be a big turn off factor for these people. The mobile website must not make their users feel frustrated by taking too much time to load because the visitors to these sites have minimal patience. Therefore, a site that takes too long to load can lead to customer migration to other sites with similar products and services.

The mobile websites can also play a significant role in diverting their traffic to the main website of their owners. Most of the smartphone users access these websites on the go and use them to get information regarding various services and products. Smartphones users may search the net for finding a place offering the best price for clothes or the restaurant with the most varied or affordable menu in town. Therefore, the mobile website should be specific and contain relevant information for retaining the visitors they receive. A properly designed mobile website can play an instrumental role in defining the buying choices of the consumers. It can help in boosting the sale without the need of any extra expenditures or initiatives other than owning the site itself.

The mobile website has started to emerge as the most popular place for completing eCommerce transactions. The smartphone users have increasingly started using their phones for booking rooms in hotels, making travel reservations or simply book a seat in a restaurant. Therefore, business establishments need to have mobile friendly sites if they wish to attract a major portion of the internet users. Establishments that do not have mobile friendly sites tend to lose a substantial number of customers to companies that have them. Since the mobile website space is relatively uncluttered, establishments having mobile friendly sites are likely to face less competition in this space and an opportunity to stand out from the rest of the crowd.

Therefore, companies would gain immensely from owning a mobile website in the form of substantial rise in the number of customers and total sales. Mobile advertizing have been beating the other forms of advertisements for quite some time now in most of the criteria that determine the efficacy of any advertisement campaign. They provide more accessibility and greater rate of conversion of potential customers into real transactions. This form of advertizing is likely to provide the highest return to their owners. Having a mobile website also shows the foresight of any establishment and their endeavor to stay ahead of the race. Therefore, companies must ponder over these features and advantages that make owning a mobile website absolutely essential for any modern business establishment.

About eMobc Cloud

eMobc Cloud (@eMobCloud) is a platform for creating mobile web and landing pages in just 3 minutes. A quick and easy platform for any type of business that can be managed from the cloud at any time.

Free register and create your landing or web mobile now!!