Advantages and reasons to increase online sales

Making use of mobile devices, reducing promotional costs, the democratization of small business opportunities, and optimize the value of the shopping experience are some of the main reasons to justify the presence of SMEs in Internet. Take the plunge into the world e-commerce is no longer an option for small and medium businesses. With a continuous increase in total online sales turnover, the commitment to e-commerce has become a must for any SME.

These are the eight key points to take advantage of the network:

1. This is a growing market despite the crisis, e-commerce continues to grow. Today there are millions of Internet and one of every two people seeking online information form. Moreover, this market offers a lot of possibilities, and there is still much space for new businesses.

2. Internet equal opportunities for specialized businesses: a specialized market niche or can have more visibility on the Internet thanks to a good SEO, presence in product portals and social networks. In fact, online positioning is easier in a small niche, such as defining the target audience. Thus, the effort and resources required to develop a project are lower.

3. Increases the value of the shopping experience: if something is an expert in the SME is to manage the customer's shopping experience. In this sense, the Internet allows to increase the value of service. SMEs can promote their "customer experience" through a website with good usability and attractive design, with product search facilities, buttons recommendation in social networks and blogs that address the latest trends. In addition, the functionality of an online store allow you to give special discounts or gifts to their VIP customers.

4.  Search online, buy offline: today, the formula for most users is to find a way to end up buying online and physical store. Specifically, 80% of all sales in Internet starting just outside the network materializing. Increasingly common MnAs see a web consumed before entering the purchase of a product and / or service. Sometimes sales through the web take a while to take off, but certainly is a safe bet because offline sales also increase.

5. Is an easy way to internationalize: it is easier for a local business to reach international markets through an online store. It is only necessary that the website is available in several languages ​​and that the payment can be made through different currencies, something that is easy thanks to the wide range of receivables management tools available.

6.  Cheaper advertise and attract customers: the best way to promote a store or business is through marketing tools. In this sense, the Internet offers new advertising options cheaper than traditional. In addition, other techniques can be implemented that can improve this promotion through the creation of quality content and social media presence. It also can be incorporated into the strategy of the SEO world and the chance to appear in the top positions in Google search results (be among the first places to be multiplied by 14 the "clicks" on the link to your website)

7.  Leverages mobile devices: Almost all accesses to Web companies are made from mobile devices. However, whether or not end up buying online, mobile usage supports the activity in physical stores more fairly in terms of competition and the surfer seeks information that best suits your needs without having traversed the different shops in town. The SME can definitely win customers via mobile and geolocation.

8. Continuous advancement of software tools: today have an easy and intuitive tool that facilitates the work of the novice entrepreneur in the world of new technology is available to everyone. A very useful tool for online marketing and mobile marketing is eMobc Cloud platform for creating mobile web landing pages quickly and easily to any business.


About eMobc Cloud eMobc Cloud (@eMobCloud) is a platform for creating mobile web and landing pages in just 3 minutes. A quick and easy platform for any type of business that can be managed from the cloud at any time.

Free register and create your landing or web mobile now!!

How to turn your customers into fans of your brand

For any type and any size company, the main objective is that your customers are ambassadors for your product or brand. . The fans are customers who fall in love with a product or service, that speaks well of it and bring their voice to attract more customers, because they are a real testament to the benefits of the brand.

Here we show you the way to get customers to become fans of your brand:

Filing a personal relationship with your client. 

Befriend him, just do not be a company, business or brand that is unreachable or untouchable. You must address and meet customer and make you feel part of the company. Customer Service is the first one. If a customer is dissatisfied, you must achieve by any means turn that dissatisfaction into satisfaction. Respond to your customers in a timely manner. Talk to your customers, Involve them in activities or events that you do, encourage them to make part of your group of satisfied customers, use them as testimonials in your marketing materials. Explore all the ideas you can think of to get that relationship with your customer and turn them into fans of your brand.

Remember that it is your customers, not you. 

Understand what your customers want and offer it as they like. Do not assume what they want, sure. Many companies profiled customer base making general assumptions about how they think, what they buy and what motivates them. Do not make this mistake. Talk to them, the lines of communication open so that you have a deep understanding of what customers want and how to give them what they want in a way that make them smile and want to come back for more.

Accept that what you offer is not for everyone. 

You exist to make a small fall in love with your brand. All about your brand: your choice of words, design, your jokes, the structure of the product, the price: everything must be designed to meet the needs and desires of that group. While that delimits audience they want to reach you so that your message is successful.

Surprise the customer with gifts. 

Your prospect will feel very grateful and I assure you receive much praise when you do this, plus they receive many referrals from your customers when you offer them more than they expect. You can offer your customers such credit or discount codes to use when they visit your site. Think of your website should be built to your customers so do everything in your power to give your prospect an incredible shopping experience. Put yourself in the customer's shoes and imagine what you would get if you were in his place. Thinking about this every day will give you many tools to succeed in creating a brand that appeals to your customers and become a fan of your brand.

Ask your customers for their opinion or feedback. 

The experiences, opinions and comments from your customers incredibly help build, solidify magnify any business. Invite your customers to share your experiences and post your comments on your site or in your social network profile.Communication is the key. 

Always try to stay in touch with your customers regularly. You should always try to be available, offering impeccable customer service and always accessible to answer your questions.
Offer him your customers information or exclusive offers. Advances on the launch of a new product or service, loyalty awards, bonuses, coupons, special offers, are tools that will help make your customers feel like a real part of the company and to become ambassadors of your brand.

• Give your fans something to talk about. Think about what you can do for your client wants to convey that information. Special events, great deals, contests, referral fees, etc.. And Give her all the tools so you can do it online.
• Give your customers options and have much knowledge about the product, so you can help them make the right purchase. When I say I mean options either to different product types, including different payment methods that can facilitate the process of buying or even different deals you can choose the one that suits you.
• Add something extra. Provides additional services that differentiate you from your competition - whether something small. When a client is faced with multiple options and similar prices, they will end up choosing the one company that offers that "something" extra that makes them feel special.

Now that you know how to create fans of your brand ... get moving. While your competitors are still using the impersonal selling approach, you can begin to gain greater market share, increase your profits and grow your business turning your customers into fans.


About eMobc Cloud eMobc Cloud (@eMobCloud) is a platform for creating mobile web and landing pages in just 3 minutes. A quick and easy platform for any type of business that can be managed from the cloud at any time.

Free register and create your landing or web mobile now!!

Keys to multiply your sales

Sometimes it may seem that marketing and sales are separated, but actually go hand in hand. Without good marketing ideas, marketing can not be done. And items sold, what would be the marketing? Remember that selling a product or service occurs only when both areas overlap and complement.

The problem is that only 30% of SMEs in the world has marketing and sales departments working together. Therefore we provide the steps you must take to multiply your sales.

Strengthen your market position. Suppose your product or service has some recognition, is sued for your personal network and they have been joined by other customers. The question is: how to continue positioning?

How do I do it? First, it continues to focus on providing quality. In turn, deeply analyzed your market to know how you cover the demand. To this end, a brief telephone interview or gather your customers to create a focus group, where they have the opportunity to provide input.

Raise your voice. What stage is your company? Are you ready to launch a new line of business? Or do you plan to take existing products to new markets? Define your business goals and effectively comunícalos.

How do I do it? Choose the ideal medium for reporting on your stream to your customers. This responds as follows.

Who is the message for?
What potential recipients use language?
What means have more contact?

One option is to carry out this informative work within a retailer, generating immediate feedback.

It offers a fair price. A 2x1 or simply lowering prices does not benefit your finances and can generate distrust among customers regarding the quality of your products or services

How do I do it? As a professional salesperson is essential that you are 100% convinced of the quality and benefits of your product or service. Transmits this security to your customers and, in this way, they will be convinced that you are an unbeatable choice in the market.

Always be ready to grow. If everything and economic dislocations notes that business is on the rise, it is time to bring in additional staff to support this process.

How do I do it? But still the company's revenues do not justify the creation of a marketing department, a good alternative is to hire a freelancer. Beware: it requires a person with experience in your market.

Consolidate your sales force. Even if you have only one, two, three or any number of vendors, your duty is to train and motivate. You do not have to be an expert on the subject, but give them the tools to do their jobs. For example, through outside counsel.

Streamline your responsiveness. You know the rule: when you lose a customer, you have to win another 10.

How do I do it? Keeping you on your side, first, you have to make it clear that their relationship goes beyond business matters. How? Inviting him to speak in a more informal setting, in a restaurant, for example, to deepen key issues such as the service that you give. If you raise a complaint, listen carefully to present an immediate solution, not days later.

Invest in your corporate image. Gradually this becomes more important tool to help companies become recognized in their environment and, above all, to increase sales.

How do I do it?. Invest resources to become a socially responsible company, if you have no capital to make a donation, which is tax deductible well-intended at an important time in your area, such as a nursing home. "Going green" also helps, why not plant trees on your site or extreme cleanliness in your premises?

Sell ​​in "network". The Internet (e-commerce) can be a valuable marketing support. Even one of your main sales channels. The key: prominent than the other options out there online.

How do I do it?. Best to be released on the Internet other than having your website and be present in social networks is to have a mobile website, a lading page or a mobile application as most internet access today are made from mobile devices . Thanks to our platform Cloud eMobc yourself can create your mobile web or landing page. Register for free and find out.

You've sold it now charges. The sale does not end until the customer pays, when in fact it is generating income to cover operating expenses of the business and, most importantly, profits are obtained.

How do I do it? In accounts receivable is essential to have precise rules regarding lending policy, financial and trade discounts, interest, returned checks and guarantees. The "exceptions" must also be defined perfectly, and that flexibility is key to adapt to the market.


About eMobc Cloud eMobc Cloud (@eMobCloud) is a platform for creating mobile web and landing pages in just 3 minutes. A quick and easy platform for any type of business that can be managed from the cloud at any time.

Free register and create your landing or web mobile now!!